658.8342 / C766
Foxall,Gordon R.
CONSUMER BEHAVIOUR ANALYSIS / CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT .- Routledge, London, c2002 .- xxii,384 .
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective. Includes Bibliographical References And Index.
ISBN: 0415196434
Subject Headings:
Consumer Behaviour;
Consumers -- Attitudes;
Motivation Research (Marketing);
Copy Details:
Acc. No.: A136665, Full Call No.: 658.8342 C766, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Foxall,Gordon R.
CONSUMER BEHAVIOUR ANALYSIS / CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT .- Routledge, London, c2002 .- xxii,384 .
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective. Includes Bibliographical References And Index.
ISBN: 0415196434
Subject Headings:
Consumer Behaviour;
Consumers -- Attitudes;
Motivation Research (Marketing);
Copy Details:
Acc. No.: A136665, Full Call No.: 658.8342 C766, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------