EXPERIMENTAL MARKETING
By: Schmitt,Bernd H.
Material type:
BookPublisher: Free Press, New York 1999Description: xviii,280.ISBN: 0684854236.Subject(s): Brand Name Products -- Marketing | Corporate ImageDDC classification: 658.8 | SCH56E
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 SCH56E (Browse shelf) | Available | A135765 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 R114 MARKETING STRATEGY AND STRUCTURE | 658.8 R552E EMOTION MARKETING | 658.8 R927S SERVICE MARKETING | 658.8 SCH56E EXPERIMENTAL MARKETING | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] |
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