ADVERTISING AND THE MIND OF THE CONSUMER
By: Sutherland,Max,Sylvester,Alice K.
Material type:
BookPublisher: Kogan Page, London c2000Edition: 2nd.Description: xiii,326.ISBN: 0749429771.Subject(s): Advertising And Psychological Aspects | Consumer BehaviourDDC classification: 659.1019 | SU84A2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.1019 SU84A2 (Browse shelf) | Available | A133531 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 W555a Advertising | 659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER | 659.1042 Un27 Undressing the ad | 659.10420954 H169a Adkatha | 659.144 St82 Strategies in e-business |
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