MEASURING ADVERTISING EFFECTIVENESS
By: Wheatley, John J.
Material type:
BookSeries: Ama Reprint Series. Publisher: Homewood, Ill. R. D. Irwin c1969Description: ix,233.Subject(s): Advertising -- Addresses, Essays, LecturesDDC classification: 659.1 | W56m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 W56m (Browse shelf) | Book Request | Available | A6776 |
Total holds: 0
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| 659.1 Sa49h HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS | 659.1 St28me MEASURING ADVERTISING READERSHIP AND RESULTS | 659.1 W413a ADVERTISING MANAGEMENT | 659.1 W56m MEASURING ADVERTISING EFFECTIVENESS | 659.1 W928a ADVERTISING | 659.1 W928a5 ADVERTISING | 659.101 B989tE Advertising |
Includes Bibliographies
Articles Selected From Materials Published By The American Marketing Association
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