| 000 -LEADER |
|---|
| fixed length control field |
00598pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1969 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
W56m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheatley, John J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MEASURING ADVERTISING EFFECTIVENESS |
| Statement of responsibility, etc. |
SELECTED READINGS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill. |
| Name of publisher, distributor, etc. |
R. D. Irwin |
| Date of publication, distribution, etc. |
c1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix,233 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Ama Reprint Series |
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Bibliographies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Articles Selected From Materials Published By The American Marketing Association |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising -- Addresses, Essays, Lectures |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A6776 C |
