659.1 / W56m
Wheatley, John J.
MEASURING ADVERTISING EFFECTIVENESS / SELECTED READINGS .- Homewood, Ill.: R. D. Irwin, c1969 .- ix,233. .- ( Ama Reprint Series
Includes Bibliographies Articles Selected From Materials Published By The American Marketing Association
Subject Headings:
Advertising -- Addresses, Essays, Lectures;
Copy Details:
Acc. No.: A6776, Full Call No.: 659.1 W56m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Wheatley, John J.
MEASURING ADVERTISING EFFECTIVENESS / SELECTED READINGS .- Homewood, Ill.: R. D. Irwin, c1969 .- ix,233. .- ( Ama Reprint Series
Includes Bibliographies Articles Selected From Materials Published By The American Marketing Association
Subject Headings:
Advertising -- Addresses, Essays, Lectures;
Copy Details:
Acc. No.: A6776, Full Call No.: 659.1 W56m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------