PERSPECTIVES IN MARKETING THEORY
By: .
Material type:
BookPublisher: New York Appleton Century-Crofts c1968Description: xv,462.Subject(s): MarketingDDC classification: 658.8001 | K459p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8001 K459p (Browse shelf) | Book Request | Available | A8478 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.8 W685s STRATEGIC ISSUES IN MARTKETING | 658.8 W697 MANAGEMENT CONTROLS IN MARKETING | 658.8 W757 MARKETING AND SOCIAL ISSUES | 658.8001 K459p PERSPECTIVES IN MARKETING THEORY | 658.800184 F851 ECONOMETRIC APPROACH TO A MARKETING DECISION MODEL | 658.80019 P192M MANAGEMENT SNAP-SHOTS | 658.800285 W527G GLOBAL ELECTRONIC COMMERCE |
Includes Bibliographies
There are no comments for this item.