000 -LEADER |
fixed length control field |
00576pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b1979 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
L964m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Luck, David Johnson |
245 1# - TITLE STATEMENT |
Title |
MARKETING STRATEGY AND PLANS |
Statement of responsibility, etc. |
SYSTEMATIC MARKETING MANAGEMENT |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs |
Name of publisher, distributor, etc. |
Prentice-Hall |
Date of publication, distribution, etc. |
1979 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv,474 |
500 ## - GENERAL NOTE |
General note |
Bibliography : P. 455-461 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing Management -- United States |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing Management -- United States -- Case Studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O. C. |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A60710 C |