658.8 / L964m
Luck, David Johnson
MARKETING STRATEGY AND PLANS / SYSTEMATIC MARKETING MANAGEMENT .- Englewood Cliffs: Prentice-Hall, 1979 .- xv,474 .
Bibliography : P. 455-461
Subject Headings:
Marketing Management -- United States;
Marketing Management -- United States -- Case Studies;
Author Added Entry:
Ferrell, O. C.;
Copy Details:
Acc. No.: A60710, Full Call No.: 658.8 L964m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Luck, David Johnson
MARKETING STRATEGY AND PLANS / SYSTEMATIC MARKETING MANAGEMENT .- Englewood Cliffs: Prentice-Hall, 1979 .- xv,474 .
Bibliography : P. 455-461
Subject Headings:
Marketing Management -- United States;
Marketing Management -- United States -- Case Studies;
Author Added Entry:
Ferrell, O. C.;
Copy Details:
Acc. No.: A60710, Full Call No.: 658.8 L964m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------