Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. The market research toolbox : a concise guide for beginners

by Mcquarrie, Edward F.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii, 253p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M242m3] (1).

2. Using qualitative research in advertising : strategies, techniques and applications

by | Morrison, Margaret A.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xv, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1072 Us4q2] (1).

3. Marketing research [7th rev. ed.] : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th rev. ed Description: xxxiii, 955p.Publisher: Noida Pearson 2019Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7 cop.1] (3).

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