Marketing research [7th rev. ed.] : an applied orientation
By: Malhotra, Naresh K.
Contributor(s): Dash, Satyabhusan.
Publisher: Noida Pearson 2019Edition: 7th rev. ed.Description: xxxiii, 955p.ISBN: 9789353433291.Subject(s): Marketing research | Marketing research -- Methodology | Consumers -- ResearchDDC classification: 658.83 | M294m7 Summary: With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.1 (Browse shelf) | Copy.1 | Available | A186054 | ||
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.2 (Browse shelf) | Copy.2 | Available | A186055 | ||
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.3 (Browse shelf) | Copy.3 | Available | A186056 |
Total holds: 0
With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
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