Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. CONSUMER RESEARCH

by Holbrook,Morris B.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,418.Publisher: Sage Publications, Thousand Oaks 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H695C] (1).

2. Marketing research [7th rev. ed.] : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th rev. ed Description: xxxiii, 955p.Publisher: Noida Pearson 2019Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7 cop.1] (3).

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