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1.
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Consumer behaviour in India
: econometric study
by Mahajan, B. M. (Brij Mohan). Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xix, 382p.Publisher: New Delhi Concept Pub. Co. 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.52120151 M277c] (1).
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2.
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INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE
by Mahajan, Vijay | Wind, Yoram. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,318.Publisher: Cambridge Ballinger 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 In6m] (1).
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3.
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INFORMATION INCENTIVES AND ECONOMICS OF CONTROL
by Archibald,G. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,173.Publisher: Cambridge Univ. Press, Cambridge 1992Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 330.011 AD22I] (1).
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4.
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SELLING TO A SEGMENTED MARKET
by Swenson, Chester A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,177.Publisher: New York Quorum 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 Sw42s] (1).
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5.
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HUB CULTURE
by Stalnakar,Stan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 197.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 ST18H] (1).
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6.
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Termites in the trading system
: how preferential agreements undermine free trade
by Bhagwati, Jagdish. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 139p.Publisher: Oxford Oxford University Press 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 382.71 B469t] (1).
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7.
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Discrete choice methods with simulation
by Train, Kenneth E. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: x, 388p.Publisher: Cambridge Cambridge University Press 2009Availability: No items available Checked out (1).
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8.
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Behavioral marketing
: delivering personalized experiences at scale
by Walters, Dave. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi, 229p.Publisher: New Jersey Wiley 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 W171b] (1).
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9.
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THE LOGIC OF REVEALED PREFERENCE
by Mukerji, Anil. Material type: Book Description: 167.Publisher: Bombay Allied Publishers 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 M896L] (1).
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10.
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THE LOGIC OF REVEALED PREFERENCE
by Mukerji, Anil. Material type: Book Description: 167.Publisher: Bombay Allied Publishers 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 M896L] (1).
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11.
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A short introduction to preferences
: between artificial intelligence and social choice /
: [electronic resource] :
by Rossi, Francesca 1962- | Venable, Kristen Brent | Walsh, Toby. Material type: Book; Format:
available online
 ; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 electronic text (ix, 90 p.) : ill., digital file.Publisher: San Rafael, Calif. (1537 Fourth Street, San Rafael, CA 94901 USA) : Morgan & Claypool, c2011Online access: Abstract with links to resource Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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12.
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An introduction to constraint-based temporal reasoning /
by Barták, Roman [author.] | Morris, Robert A [author.] | Venable, Kristen Brent [author.]. Material type: Book; Format:
available online
; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 PDF (xiii, 107 pages) : illustrations.Publisher: San Rafael, California (1537 Fourth Street, San Rafael, CA 94901 USA) : Morgan & Claypool, 2014.Online access: Abstract with links to resource | Abstract with links to full text Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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13.
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Representing and reasoning with qualitative preferences :
: tools and applications /
by Santhanam, Ganesh Ram [author.] | Basu, Samik [author.] | Honavar, Vasant [author.]. Material type: Book; Format:
available online
; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 PDF (xv, 138 pages) : illustrations.Publisher: San Rafael, California (1537 Fourth Street, San Rafael, CA 94901 USA) : Morgan & Claypool, 2016.Online access: Abstract with links to resource Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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