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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE

by Mahajan, Vijay | Wind, Yoram.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,318.Publisher: Cambridge Ballinger 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 In6m] (1).

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2.
MARKET-ORIENTED TECHNOLOGY MANAGEMENT

by Phillips,Fred Y.

Material type: book Book Description: xvii,417.Publisher: Springer-Verlag, Berlin c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4062 P542M] (1).

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3.
PRODUCT MANAGER'S HANDBOOK

by Gorchels,Linda.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: ix,290.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G65P] (1).

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4.
Management of new product launches and other marketing projects

by Lodato, Michael W.

Material type: book Book; Format: print ; Literary form: not fiction Description: 135p.Publisher: New Delhi Authorhouse 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 L82m] (1).

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5.
New product and services development [4v.]

by | Gatignon; Hubert, Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: 4v (various pagings).Publisher: London Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 N42] (4).

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