New product and services development [4v.]
By: .
Contributor(s): Gatignon; Hubert, Ed.
Material type:
BookSeries: Sage Library In Business And Management. Publisher: London Sage 2011Description: 4v (various pagings).ISBN: 9780857020536.Subject(s): New products -- Marketing | New products -- ManagementDDC classification: 658.575 | N42
Contents:
Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 N42 (Browse shelf) | v.1 | Available | A180718 | ||
|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 N42 (Browse shelf) | v.2 | Available | A180719 | ||
|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 N42 (Browse shelf) | v.3 | Available | A180720 | ||
|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 N42 (Browse shelf) | v.4 | Available | A180721 |
Total holds: 0
Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively
There are no comments for this item.