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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
Marketing scales handbook : a compilation of multi-item measures [v.3]

by Bruner, Gordon C | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).

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2.
Marketing scales handbook : a compilation of multi item measures [v.2]

by Bruner, Gordon C | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.2] (1).

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3.
Marketing scales handbook : a compilation of multi item measures [v.3]

by Bruner, Gordon C | James, Karen E | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: 1651p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).

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4.
Statistics for marketing and consumer research

by Mazzocchi, Mario.

Material type: book Book; Format: print ; Literary form: not fiction Description: xviii, 412p.Publisher: Los Angeles Sage Publications 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83028 M459s] (1).

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