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1.
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PROBLEMS IN MARKETING
by Corey, E. Raymond | Ward, Scott. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,810.Publisher: New York Mcgraw-Hill 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800722 C812p6] (1).
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2.
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STRATEGIC MARKET PLANNING, PROBLEM AND ANALYTICAL APPROACHES
by Abell, Derek, F | Hammond, John S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,527.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ab33s] (1).
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3.
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CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS
by Mciver, Colin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,224.Publisher: London Heinemann 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C266] (1).
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4.
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MARKETING MANAGEMENT
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,721.Publisher: New York John Wiley 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D169m2] (1).
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5.
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STRATECGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 7thMaterial type: Book Description: xii,738.Publisher: Prentice Hall, Englewood Cliffs c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S7] (1).
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6.
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STRATEGIC MARKETING PROBLEMS
by Kerin, Roger A | Peterson, Robert A. Edition: 6thMaterial type: Book Description: xii,720.Publisher: Boston Allyn And Bacon c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455s6] (1).
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7.
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CASES IN STRATEGIC MARKETING
by Swayne, Linda E | Ginter, Peter M. Edition: 2ndMaterial type: Book Description: xxvii,819.Publisher: Englewood Cliffs Prentice-Hall c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C268s2] (1).
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8.
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CASES IN MARKETING MANAGEMENT
by Khawaja Amjad Saeed | Saeed,Khawaja Ahmad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,203.Publisher: Excel Books, New Delhi 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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9.
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INTERNATIONAL MARKETING CASES
by Jain,Subhash C. Edition: 6thMaterial type: Book Description: vii.Publisher: South-Western Pub., Cincinnati, Oh. c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J199I6] (1).
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10.
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GLOBAL MARKETING MANAGEMENT
by Keegan,Warren J. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,639.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 K243G] (1).
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11.
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STRATEGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 8thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,723.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S8] (1).
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12.
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MARKETING MANAGEMENT
by Jayachandran,S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,505.Publisher: Excel Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J334M] (1).
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13.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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14.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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15.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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16.
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INTERNATIONAL MARKETING STRATEGY
by Doole,Isobel,Lowe,Robin. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,572.Publisher: Thomson Learning,London 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 D72I2] (1).
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17.
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Cases in marketing management
by | Clow, Kenneth E., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix, 523p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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18.
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MARKETING MANAGEMENT AND INFORMATION
by Newman, Joseph W. Material type: Book Description: 390.Publisher: Homewood, Ill. R. D. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80186 N465m] (1).
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