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1.
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MANAGEMENT SCIENCE IN MARKETING
by Montgomery, David B | Urban, Glen L. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 376.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M766m] (1).
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2.
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BASIC MARKETING
by Mccarthy, Edward John. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 755.Publisher: Homewood, Ill. R. D. Irwin 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M127b3] (1).
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3.
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READINGS IN BUSINESS LOGISTICS
by . Material type: Book Description: ix,174.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M134r] (1).
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4.
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Marketing management
by Phelps, Dudley Maynard | Westing, John Howard. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,925p.Publisher: Homewood, Ill. Irwin 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P51m] (1).
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5.
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PRACTICAL APPROACH TO MARKETING MANAGEMENT
by Morse, Stephen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 256.Publisher: London Mcgraw-Hill 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M838p] (1).
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6.
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INTRODUCTION TO MARKETING MANAGEMENT
by Rewoldt, Stewart Henry | Warshaw, Martin R. Material type: Book Description: xv,718.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R328i] (1).
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7.
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CONSUMER BEHAVIOR AND MARKETING MANAGEMENT
by Myers, James H | Reynolds, William H. Material type: Book Description: x,336.Publisher: Boston Houghton Mifflin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M992c] (1).
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8.
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READINGS IN MARKETING INFORMATION SYSTEMS
: Samuel V. Smith
by Smith, Samuel V | Brien, Richard H | Stafford, James E. Material type: Book Description: xii,399.Publisher: Boston Houghton Mifflin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8308 Sm65r] (1).
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9.
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MARKETING
by Weinstein, Arnold K. Material type: Book Description: 219.Publisher: London Allen & Unwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W433m] (1).
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10.
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COMPARATIVE MANAGEMENT AND MARKETING
by Boddewyn, J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 302.Publisher: Glenview, Ill. Scott, Foresman 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B631cm] (1).
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11.
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INSIGHTS FOR MARKETING MANAGEMENT
by Gelb, Gabriel M | Gelb, Betsy D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 288.Publisher: California Goodyear 1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G28] (1).
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12.
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BASIC PROBLEMS IN MARKETING MANAGEMENT
by Greif, Edwin Charles. Material type: Book Description: xii,355.Publisher: Belmont, Calif. Wadsworth Pub. c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G86b] (1).
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13.
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MARKETING MANAGEMENT
by Kotler, Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 628.Publisher: New Delhi Prentice-Hall Of India 1970Availability: No items available Checked out (1).
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14.
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OPERATION FORECASTING, no.12
by Abramson, A. G. Material type: Book Description: viii,129p.Publisher: American Marketing Association c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ab83o] (1).
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15.
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MARKETING RESEARCH AND INFORMATION SYSTEMS
by Buzzell, R. D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 788p.Publisher: New York Mcgraw-Hill 1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B989m] (1).
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16.
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ADVERTISING MEASUREMENT AND DECISION MAKING
by Dalbey, Homer M | Wind, Yoram. Material type: Book Description: xx,103.Publisher: Boston Allyn & Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 R565a] (1).
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17.
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MARKETING RESEARCH
by Kinnear, Thomas | Taylor, James Ronald. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 656.Publisher: New York Mcgraw-Hill 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K62m] (1).
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18.
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MARKETING
by Hansen, Harry L. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 882.Publisher: Homewood, Illinois 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H198m4] (1).
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19.
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INTERNATIONAL MARKETING
by Majaro, Simon. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 303.Publisher: London George Allen & Unwin 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M288i] (1).
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20.
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MARKETING MANAGEMENT
by Kotler, Philip. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prentice-Hall 1984Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m5] (1).
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