Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. PROBLEMS IN MARKETING

by Corey, E. Raymond | Ward, Scott.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,810.Publisher: New York Mcgraw-Hill 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800722 C812p6] (1).

2. STRATEGIC MARKET PLANNING, PROBLEM AND ANALYTICAL APPROACHES

by Abell, Derek, F | Hammond, John S.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,527.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ab33s] (1).

3. CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS

by Mciver, Colin.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,224.Publisher: London Heinemann 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C266] (1).

4. MARKETING MANAGEMENT

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xii,721.Publisher: New York John Wiley 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D169m2] (1).

5. STRATECGIC MARKETING PROBLEMS

by Kerin,Roger A | Peterson,Robert A.

Edition: 7thMaterial type: book Book Description: xii,738.Publisher: Prentice Hall, Englewood Cliffs c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S7] (1).

6. STRATEGIC MARKETING PROBLEMS

by Kerin, Roger A | Peterson, Robert A.

Edition: 6thMaterial type: book Book Description: xii,720.Publisher: Boston Allyn And Bacon c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455s6] (1).

7. CASES IN STRATEGIC MARKETING

by Swayne, Linda E | Ginter, Peter M.

Edition: 2ndMaterial type: book Book Description: xxvii,819.Publisher: Englewood Cliffs Prentice-Hall c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C268s2] (1).

8. CASES IN MARKETING MANAGEMENT

by Khawaja Amjad Saeed | Saeed,Khawaja Ahmad.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv,203.Publisher: Excel Books, New Delhi 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).

9. INTERNATIONAL MARKETING CASES

by Jain,Subhash C.

Edition: 6thMaterial type: book Book Description: vii.Publisher: South-Western Pub., Cincinnati, Oh. c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J199I6] (1).

10. GLOBAL MARKETING MANAGEMENT

by Keegan,Warren J.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xiv,639.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 K243G] (1).

11. STRATEGIC MARKETING PROBLEMS

by Kerin,Roger A | Peterson,Robert A.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xii,723.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S8] (1).

12. MARKETING MANAGEMENT

by Jayachandran,S.

Material type: book Book; Format: print ; Literary form: not fiction Description: xi,505.Publisher: Excel Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J334M] (1).

13. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

14. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

15. BUSINESS MARKETING MANAGEMENT : B2B

by Hutt,Michael D.,Speh,Thomas W.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).

16. INTERNATIONAL MARKETING STRATEGY

by Doole,Isobel,Lowe,Robin.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvi,572.Publisher: Thomson Learning,London 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 D72I2] (1).

17. Cases in marketing management

by | Clow, Kenneth E., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: ix, 523p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).

18. MARKETING MANAGEMENT AND INFORMATION

by Newman, Joseph W.

Material type: book Book Description: 390.Publisher: Homewood, Ill. R. D. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80186 N465m] (1).

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