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1.
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CONSUMER BEHAVIOR
by . Material type: Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).
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2.
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SOCIAL ISSUES IN MARKETING
by Preston, Lee E. Material type: Book Description: 313.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381 P926s] (1).
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3.
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PERSPECTIVES IN CONSUMER BEHAVIOR
by Kassarjian, Harold H | Robertson, Thomas S. Material type: Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).
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4.
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MARKETING AND SOCIETY
: THE CHALLENGE
by Lavidge, Robert J | Holloway, Robert J. Material type: Book Description: viii,216.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 L391m] (1).
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5.
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DISTRIBUTION CHANNELS
: BEHAVIORAL DIMENSIONS
by Stern, Louis W. Material type: Book Description: xiii,305.Publisher: Boston Houghton Mifflin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 St45d] (1).
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6.
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INTERNATIONAL MARKETING MANAGEMENT
by Thomas, Michael J. Material type: Book Description: xv,496.Publisher: Boston Houghton Mifflin c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 T365i] (1).
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7.
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MARKETING CLASSICS
by Enis, Ben M | Cox, Keith K. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,461.Publisher: Boston Allyn And Bacon 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 En55m3] (1).
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8.
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SCIENCE IN MARKETING
by Schwartz, George. Material type: Book Description: 512.Publisher: N. Y. Wiley 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch95s] (1).
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9.
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MODERN MARKETING STRATEGY
by Bursk, Edward Collins | Chapman, John F. Material type: Book Description: 360.Publisher: Cambridge, Mass. Harvard University Press 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8082 B948m] (1).
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10.
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MODERN MARKETING THOUGHT
by Westing, John Howard | Albaum, Gerald. Material type: Book Description: 430.Publisher: N. Y. Macmillan 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8082 W527m] (1).
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