Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. CONSUMER BEHAVIOR

by .

Material type: book Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).

2. SOCIAL ISSUES IN MARKETING

by Preston, Lee E.

Material type: book Book Description: 313.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381 P926s] (1).

3. PERSPECTIVES IN CONSUMER BEHAVIOR

by Kassarjian, Harold H | Robertson, Thomas S.

Material type: book Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).

4. MARKETING AND SOCIETY : THE CHALLENGE

by Lavidge, Robert J | Holloway, Robert J.

Material type: book Book Description: viii,216.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 L391m] (1).

5. DISTRIBUTION CHANNELS : BEHAVIORAL DIMENSIONS

by Stern, Louis W.

Material type: book Book Description: xiii,305.Publisher: Boston Houghton Mifflin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 St45d] (1).

6. INTERNATIONAL MARKETING MANAGEMENT

by Thomas, Michael J.

Material type: book Book Description: xv,496.Publisher: Boston Houghton Mifflin c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 T365i] (1).

7. MARKETING CLASSICS

by Enis, Ben M | Cox, Keith K.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvii,461.Publisher: Boston Allyn And Bacon 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 En55m3] (1).

8. SCIENCE IN MARKETING

by Schwartz, George.

Material type: book Book Description: 512.Publisher: N. Y. Wiley 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch95s] (1).

9. MODERN MARKETING STRATEGY

by Bursk, Edward Collins | Chapman, John F.

Material type: book Book Description: 360.Publisher: Cambridge, Mass. Harvard University Press 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8082 B948m] (1).

10. MODERN MARKETING THOUGHT

by Westing, John Howard | Albaum, Gerald.

Material type: book Book Description: 430.Publisher: N. Y. Macmillan 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8082 W527m] (1).

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