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1.
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MARKETING DECISION MAKING
by Cravens, David W | Woodroff, Robert B. Edition: rev.Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xv,573.Publisher: Homewood, Ill. Richard D. Irwin 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C855m2] (1).
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2.
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MARKETING SIMULATION ANALYSIS FOR DECISION MAKING
by Brobst, Bob | Bush, Ronald F. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii,152.Publisher: New York Harper And Row 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B681m2] (1).
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3.
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STRATECGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 7thMaterial type: Book Description: xii,738.Publisher: Prentice Hall, Englewood Cliffs c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S7] (1).
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4.
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FUZZY SYSTEMS FOR MANAGEMENT
by K. No Asai | Asai,K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,192.Publisher: Ohmsha, Tokyo 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4033 F989A] (1).
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5.
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STRATEGIC MARKETING PROBLEMS
by Kerin, Roger A | Peterson, Robert A. Edition: 6thMaterial type: Book Description: xii,720.Publisher: Boston Allyn And Bacon c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455s6] (1).
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6.
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CASES IN STRATEGIC MARKETING
by Swayne, Linda E | Ginter, Peter M. Edition: 2ndMaterial type: Book Description: xxvii,819.Publisher: Englewood Cliffs Prentice-Hall c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C268s2] (1).
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7.
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STRATEGY AND TACTICS OF PRICING
by Nagle,Thomas T | Holden,Reed K. Edition: 3rdMaterial type: Book Description: xxi,398.Publisher: Prentice Hall, New Jersey c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.816 N136S] (1).
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8.
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CASES IN MARKETING MANAGEMENT
by Khawaja Amjad Saeed | Saeed,Khawaja Ahmad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,203.Publisher: Excel Books, New Delhi 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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9.
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NOTE ON MARKETING RESEARCH DESIGNS
by Jain,Abhinandan K. Material type: Book Description: 12.Publisher: Indian Institute Of Management, Ahmedabad c1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 J199N] (1).
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10.
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STRATEGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 8thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,723.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S8] (1).
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11.
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INVESTMENT APPRAISAL
by Dixon,Rob. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 151.Publisher: Crest Publishing House, New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.403 D643I] (1).
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12.
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MARKETING ENGINEERING
by Lilien,Gary L | Rangaswamy,Arvind. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv,518.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8020285 L628M2] (1).
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