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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
CUSTOMER RELATIONSHIP MANAGEMENT

by Stanley A Brown | Brown,Stanley A.

Material type: book Book Description: xxviii,345.Publisher: Johns Hopkins, America c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C968] (1).

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2.
CUSTOMER RELATIONSHIP MANAGEMENT : the ultimate guide to the efficient use of CRM

by B.V., SCN Education [ed.].

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Description: 406p.Publisher: Braunschweig Vieweg & Sons 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C969] (1).

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3.
CRM HANDBOOK

by Dyche,Jill.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv,307.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D983C] (1).

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4.
WHY CRM DOESN'T WORK

by Newell,Frederick.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,263.Publisher: Kogan Page, London 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 N443W] (1).

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5.
MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET

by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).

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6.
H-CRM

by Das,Kallol.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix,224.Publisher: Viva Books Pvt. Ltd., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D26H] (1).

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7.
CREATING CUSTOMER DELIGHT

by Seth,Rakesh | Seth,Kirti.

Material type: book Book; Format: print ; Literary form: not fiction Description: 154.Publisher: Response Books, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 SE75C] (1).

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8.
RELATIONSHIP MARKETING

by .

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,459.Publisher: Springer-Verlag, Berlin 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 R279] (1).

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9.
RELATIONSHIP MARKETING

by Bruhn,Manfred.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxi,289.Publisher: Prentice Hall, Harlow 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 B834R] (1).

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10.
Strategic customer management : integrating relationship marketing and CRM

by Payne, Adrian | Frow, Pennie.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi, 529p.Publisher: New Delhi Cambridge University Press 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8012 P293s] (1).

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11.
From Customer Retention to a Holistic Stakeholder Management System : Living a Vision / : [electronic resource] :

by Huber, Margit [author.] | O’Gorman, Susanne [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVIII, 203 p. 88 illus. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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