Strategic customer management : integrating relationship marketing and CRM
By: Payne, Adrian.
Contributor(s): Frow, Pennie.
Material type:
BookPublisher: New Delhi Cambridge University Press 2013Description: xvi, 529p.ISBN: 9781107687325.Subject(s): Customer relations -- ManagementDDC classification: 658.8012 | P293s
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8012 P293s (Browse shelf) | Book Request | Available | A179038 |
Total holds: 0
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