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1.
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CUSTOMER RELATIONSHIP MANAGEMENT
by Stanley A Brown | Brown,Stanley A. Material type: Book Description: xxviii,345.Publisher: Johns Hopkins, America c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C968] (1).
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2.
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CUSTOMER RELATIONSHIP MANAGEMENT
: the ultimate guide to the efficient use of CRM
by B.V., SCN Education [ed.]. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Description: 406p.Publisher: Braunschweig Vieweg & Sons 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C969] (1).
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3.
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CRM HANDBOOK
by Dyche,Jill. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv,307.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D983C] (1).
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4.
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WHY CRM DOESN'T WORK
by Newell,Frederick. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,263.Publisher: Kogan Page, London 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 N443W] (1).
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5.
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MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET
by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).
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6.
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H-CRM
by Das,Kallol. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,224.Publisher: Viva Books Pvt. Ltd., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D26H] (1).
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7.
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CREATING CUSTOMER DELIGHT
by Seth,Rakesh | Seth,Kirti. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 154.Publisher: Response Books, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 SE75C] (1).
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8.
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RELATIONSHIP MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,459.Publisher: Springer-Verlag, Berlin 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 R279] (1).
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9.
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RELATIONSHIP MARKETING
by Bruhn,Manfred. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,289.Publisher: Prentice Hall, Harlow 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 B834R] (1).
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10.
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Strategic customer management
: integrating relationship marketing and CRM
by Payne, Adrian | Frow, Pennie. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi, 529p.Publisher: New Delhi Cambridge University Press 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8012 P293s] (1).
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11.
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From Customer Retention to a Holistic Stakeholder Management System
: Living a Vision /
: [electronic resource] :
by Huber, Margit [author.] | O’Gorman, Susanne [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
not fiction
Description: XVIII, 203 p. 88 illus. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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