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1.
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CONSUMER BEHAVIOR
by . Material type:  Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).
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2.
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THE POWERFUL CONSUMER
by Katona, George. Material type: Book Description: 276.Publisher: New York Mcgraw-Hill 1960Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 K156p] (1).
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3.
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INTELLIGENT BUYER'S GUIDE TO SELLERS
by Masters, Dexter. Material type: Book Description: 255.Publisher: Mount Vernon, N. Y. Consumers Union c1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 M393i] (1).
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4.
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DIMENSIONS OF CONSUMER BEHAVIOR
by Alexander, Milton | Mcneal, James U. Material type: Book Description: 310.Publisher: N. Y. Appleton-Century-Crofts 1965Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M233d] (1).
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5.
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STUDIES OF PORTFOLIO BEHAVIOR
by Hester, Donald D | Tobin, James. Material type: Book Description: 258.Publisher: New York Wiley c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332 H469s] (1).
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6.
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CONSUMERS' CREDIT AND WEALTH
by Cox, Reavis. Material type: Book Description: 47.Publisher: Washington National Foundation For Consumer Credit 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.743 C839c] (1).
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7.
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THE MASS CONSUMPTION SOCIETY
by Katona, George. Material type: Book Description: 343.Publisher: N. Y. Mcgraw-Hill 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 K156m] (1).
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8.
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THE CONSUMER IN OUR ECONOMY
by Hamilton, David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 473p.Publisher: Boston Houghton Mifflin 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 H18c] (1).
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9.
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THE MASS CONSUMPTION SOCIETY
by Katona, George. Material type: Book Description: 343.Publisher: N. Y. Mcgraw-Hill 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.4 K156m] (1).
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10.
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CONSUMER ATTITUDES AND FRUSTRATIONS IN SHOPPING
by Collazzo, Charles J. Material type: Book Description: 148.Publisher: New York Retail Research Institute, National Retail Merchants Association c1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83973 C685c] (1).
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11.
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DYNAMIC ASPECTS OF CONSUMER BEHAVIOR
by Lininger, Charles. Material type: Book Description: 116.Publisher: Ann Arbor, Mich. Foundation For Research On Human Behavior 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83973 D993] (1).
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12.
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ON KNOWING THE CONSUMER
by Newman, Joseph W | . Description: 247.Publisher: N. Y. Wiley 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83973 C766o] (1).
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