Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. INTERNATIONAL MARKETING

by Joshi,Rakesh Mohan.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii,750.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J78I] (1).

2. Legends in marketing [8 Vol.]

by Sheth, Jagdish N | Krishnan, Balaji C., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 284p.Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80092 Sh59l] (8).

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