Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. CONSUMER INFORMATION SEEKING AND INFORMATION PROCEEDING

by Malhotra,Naresh K.

Material type: book Book Description: xii,338.Publisher: University Microfilms International, Michigan c1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.33 M294C] (1).

2. MARKETING RESEARCH

by Malhotra,Naresh K.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxvi,763.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 1999Availability: No items available Damaged (1).

3. Marketing research [7th ed.] : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Description: xxx, 968p.Publisher: Noida Pearson India Education 2016Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7] (1).

4. Marketing research : an applied orientation [7th rev. ed.]

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th rev. ed Description: xxxiii, 955p.Publisher: Noida Pearson 2019Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7 cop.1] (3).

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