Innovation and strategy of online games
By: Wi, Jong H.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Summary:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf) | Available | A170088 | |||
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf) | Cop.2 | Available | A170089 |
Total holds: 0
Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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