000 -LEADER |
fixed length control field |
01142pam a2200241a 44500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2009 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781848163560 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
IIT Kanpur |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.477948 |
Item number |
W629i |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Wi, Jong H. |
245 0# - TITLE STATEMENT |
Title |
Innovation and strategy of online games |
Statement of responsibility, etc |
Jong H. Wi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
London |
Name of publisher |
Imperial College Press |
Year of publication |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xx, 220p. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Series on technology management ; v. 14 / edited by J. Tidd |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references (p. 211-214) and index.
|
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
520 ## - SUMMARY, ETC. |
Summary, etc |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Electronic games industry. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Technological innovations. |
-- |
Video games industry. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |