MEASURING ADVERTISING READERSHIP AND RESULTS
By: Starch, Daniel.
Material type: BookPublisher: New York Mcgraw-Hill c1966Description: 270.Subject(s): Advertising ResearchDDC classification: 659.1 | St28meItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 St28me (Browse shelf) | Book Request | Available | 78586 |
Total holds: 0
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