659.1 / St28me
Starch, Daniel
MEASURING ADVERTISING READERSHIP AND RESULTS / .- New York: Mcgraw-Hill, c1966 .- 270 .
Subject Headings:
Advertising Research;
Copy Details:
Acc. No.: 78586, Full Call No.: 659.1 St28me, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Starch, Daniel
MEASURING ADVERTISING READERSHIP AND RESULTS / .- New York: Mcgraw-Hill, c1966 .- 270 .
Subject Headings:
Advertising Research;
Copy Details:
Acc. No.: 78586, Full Call No.: 659.1 St28me, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------