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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
ESSENCE OF SERVICES MARKETING

by Payne,Adrian.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,253.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P292E] (1).

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2.
Strategic customer management : integrating relationship marketing and CRM

by Payne, Adrian | Frow, Pennie.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi, 529p.Publisher: New Delhi Cambridge University Press 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8012 P293s] (1).

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