MEASURING ADVERTISING EFFECTIVENESS
By: Lucas, Darrell Blaine.
Contributor(s): Britt, Steuart H.
Material type:
BookSeries: Mcgraw-Hill Series In Marketing And Advertising. Publisher: N. Y. Mcgraw-Hill 1963Description: 399.Subject(s): AdvertisingDDC classification: 659.113 | L962m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.113 L962m (Browse shelf) | Book Request | Available | K1951 |
Total holds: 0
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