659.113 / L962m
Lucas, Darrell Blaine
MEASURING ADVERTISING EFFECTIVENESS / .- N. Y.: Mcgraw-Hill, 1963 .- 399 . .- ( Mcgraw-Hill Series In Marketing And Advertising
Subject Headings:
Advertising;
Author Added Entry:
Britt, Steuart H.;
Copy Details:
Acc. No.: K1951, Full Call No.: 659.113 L962m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Lucas, Darrell Blaine
MEASURING ADVERTISING EFFECTIVENESS / .- N. Y.: Mcgraw-Hill, 1963 .- 399 . .- ( Mcgraw-Hill Series In Marketing And Advertising
Subject Headings:
Advertising;
Author Added Entry:
Britt, Steuart H.;
Copy Details:
Acc. No.: K1951, Full Call No.: 659.113 L962m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------