Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT

by Lovelock,Christopher | Wright,Lauren.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,414.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944P] (1).

2. SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

by Lovelock,Christopher.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,717.Publisher: Pearson Education ( Singapore ) Pte. Ltd.,Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944S4] (1).

3. Services marketing : people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvi,594p.Publisher: Delhi Pearson Education 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1).

4. Services marketing : people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvi,594p.Publisher: Delhi Pearson Education 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (7). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1).

5. Services marketing : people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7thMaterial type: book Book Description: xxi, 683p.Publisher: New Delhi Pearson 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s7] (2).

6. Services marketing : people, technology, strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Description: xxii, 817p.Publisher: Noida Pearson 2018Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W74s8] (1).

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