Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETINGSTRATEGY AND PLANS

by Luck, David J | Ferrell, O.C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Prentice-Hall, Inc. 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L964M] (1).

2. MARKETING STRATEGY AND PLANS

by Luck, David Johnson | Ferrell, O. C.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv,474.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L964m] (1).

3. MARKETING STRATEGY

by Ferrell,O C,Hartline,Michael D | Lucas,George H.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxvi,469.Publisher: Thomson, Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.803 F414M] (1).

4. MARKETING

by Pride,William M | Ferrell,O. C.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxxi,750.Publisher: Biztantra, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P933M12] (1).

5. Marketing strategy

by Ferrell, O.C | Hartline, Michael D.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxii, 717p.Publisher: Australia South Western 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 F413m4] (1).

6. Marketing foundations

by Pride, William M | Ferrell, O.C.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi, 521p.Publisher: Australia South-Western 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P932m3] (1).

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