THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION
By: Carman, James M.
Material type: BookSeries: Iber Special Publications. Publisher: Berkeley Institute Of Business And Economic Research 1965Description: 70.Subject(s): Marketing Research | Social ClassesDDC classification: 301.44 | C211aItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 301.44 C211a (Browse shelf) | Book Request | Available | 78715 |
Total holds: 0
Bibliography : P. 65-70
At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
Publications Of The Institute Of Business And Economic Research, University Of California
There are no comments for this item.