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THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION (Record no. 419938)

000 -LEADER
fixed length control field 00734pam a2200193a 44500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 301.44
Item number C211a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carman, James M.
245 1# - TITLE STATEMENT
Title THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berkeley
Name of publisher, distributor, etc. Institute Of Business And Economic Research
Date of publication, distribution, etc. 1965
300 ## - PHYSICAL DESCRIPTION
Extent 70
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Iber Special Publications
Volume/sequential designation
500 ## - GENERAL NOTE
General note Bibliography : P. 65-70
500 ## - GENERAL NOTE
General note At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
500 ## - GENERAL NOTE
General note Publications Of The Institute Of Business And Economic Research, University Of California
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Classes
964 ## -
-- CIRC
997 ## -
-- 78715 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2007-08-12 301.44 C211a 78715 2016-05-19 Book Request 2016-05-19 Books

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