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1. INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS

by Clow,Kenneth E | Baack,Donald.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxvii,538.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C626I2] (1).

2. Integrated advertising, promotion, [and] marketing communications [2nd ed.]

by Clow, Kenneth E | Baack, Donald.

Material type: visual material Visual material Publisher: Prentice-Hall Of India 2003Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: A147188 A2.2] (1).

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