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861.
|
Metals and materials in the market place
by Calcutta.The Indian Institute of Metals | Seminar on Metals and Materials in the Market Place Taj Bengal, Calcutta 27th July, 2000 | Calcutta.The Indian Institute of Metals. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 70p.Publisher: Calcutta The Indian Institute of Metals 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 620.11 M564] (1).
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862.
|
Services marketing
: people, technology, strategy
by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii, 817p.Publisher: Noida Pearson 2018Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W74s8] (1).
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863.
|
Business marketing [4th ed.]
: text and cases
by Havaldar, Krishna K. Edition: 4th ed. Description: xix, 608p.Publisher: Chennai McGraw-Hill 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H298b4] (1).
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864.
|
Information and influence propagation in social networks /
by Chen, Wei [author.] | Lakshmanan, Laks V. S 1959-, [author.] | Castillo, Carlos 1977-, [author.]. Material type: Book; Format:
available online
 ; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 PDF (xv, 161 pages) : illustrations.Publisher: San Rafael, California (1537 Fourth Street, San Rafael, CA 94901 USA) : Morgan & Claypool, 2014.Online access: Abstract with links to resource | Abstract with links to full text Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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865.
|
Data mining and market intelligence :
: implications for decision making /
by Akinkunmi, Mustapha [author.]. Material type: Book; Format:
available online
; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 PDF (xxii, 159 pages) : illustrations.Publisher: [San Rafael, California] : Morgan & Claypool, 2018.Online access: Abstract with links to resource Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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866.
|
Consumer Behavior [12th ed.] [Perpetual access till 2027]
by Schiffman, Leon G | Wisenblit, Joe | Ramesh Kumar, S. Edition: 12th ed. Publisher: Pearson Education 2018Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 Sch32c12] (1).
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867.
|
Marketing management [15th ed.] [Perpetual access till 2027]
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed. Publisher: Pearson Education 2016Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m15] (1).
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868.
|
Supply chain management [7th ed.] [Perpetual access till 2027]
: strategy, planning and operation
by Chopra, Sunil | Kalra, Dharam Vir. Edition: 7th ed. Publisher: Pearson Education 2019Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.7 C455s7] (1).
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869.
|
Marketing research [7th ed.]
: an applied orientation
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxx, 968p.Publisher: Noida Pearson India Education 2016Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7] (1).
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870.
|
Marketing research
: an applied orientation [7th rev. ed.]
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th rev. ed Description: xxxiii, 955p.Publisher: Noida Pearson 2019Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M294m7 cop.1] (3).
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871.
|
How brands grow [pt.2 rev. ed.]
: including emerging markets services, durables, B2B and luxury brands
by Romaniuk, Jenni | Sharp, Byron. Edition: rev. ed. Description: xiv, 239p.Publisher: Australia Oxford University Press 2022Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R661h pt.2] (1).
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