|
|
81.
|
NOTE ON PROBLEM DEFINITION IN MARKETING RESEARCH
by Vora,M. N. Material type:  Book Description: 16.Publisher: Indian Institute Of Management,Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 V91NO] (1).
|
|
|
82.
|
NOTE ON SAMPLING IN MARKETING RESEARCH
by Jain,Abhinandan K | Vora,M. N. Material type: Book Description: 19.Publisher: Indian Institute Of Management, Ahmedabad c1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 J199N] (1).
|
|
|
83.
|
SUPPLEMENT TO THE NOTE ON SAMPLING IN MARKETING RESEARCH
by Vora,M. N | Jain,Abhinandan K. Material type: Book Description: 10.Publisher: Indian Institute Of Management, Ahmedabad c1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 V91S] (1).
|
|
|
84.
|
NOTE ON MARKETING RESEARCH DESIGNS
by Jain,Abhinandan K. Material type: Book Description: 12.Publisher: Indian Institute Of Management, Ahmedabad c1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 J199N] (1).
|
|
|
85.
|
THE HANDBOOK OF INTERNATIONAL MARKET RESEARCH TECHNIQUES
by Robin J Birn,No | Birn,Robin J. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,591.Publisher: Kogan Page, New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H192B2] (1).
|
|
|
86.
|
LAXMI STEEL TUBES
by Parekh,Jayshree. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 13.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 P215L] (1).
|
|
|
87.
|
INDIAN PRODUCTS LIMITED (D)
by Jain,Abhinandan K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 5.Publisher: Indian Institute Of Management, Ahmedabad 1994Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.830954 J199] (1).
|
|
|
88.
|
USING MARKET KNOWLEDGE
by Deshpande,Rohit. Material type: Book Description: vii,391.Publisher: Sage Publications, Thousand Oaks c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 US4] (1).
|
|
|
89.
|
QUANTITATIVE MODELS IN MARKETING RESEARCH
by Franses,Philip Hans | Papp,Richard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,206.Publisher: Cambridge Univ. Press, Cambridge 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83015118 F857Q] (1).
|
|
|
90.
|
CONVERGENCE MARKETING
by Wind,Yoram (Jerry) | Mahajan,Vijay. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxviii,336.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 W722C] (1).
|
|
|
91.
|
MARKETING RESEARCH
by Lehmann,Donald R.,Gupta,Sunil | Steckel,Joel H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx,780.Publisher: Addison Wesley, Menlo Park, Ca. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L528M] (1).
|
|
|
92.
|
MARKETING RESEARCH
by Lilien,Gary L.,Rangaswamy,Arvind. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii,39.Publisher: Prentice Hall, New Jersey 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L628M2] (1).
|
|
|
93.
|
SERVICESCAPES
by John F. Sherry,No | Sherry,John F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).
|
|
|
94.
|
MARKETING RESEARCH
by Malhotra,Naresh K. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,763.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 1999Availability: No items available Damaged (1).
|
|
|
95.
|
MARKETING RESEARCH
by Sudman,Seymour | Blair,Edward. Material type: Book Description: xli,737.Publisher: Mcgraw-Hill, Boston c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SU22M] (1).
|
|
|
96.
|
MARKET SEGMENTATION
by Mcdonald,Malcolm | Dunbar,Ian. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,376.Publisher: Palgrave, Hampshire 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M145M2] (1).
|
|
|
97.
|
MARKETING RESEARCH
by Burns,Alvin C | Bush,Ronald F. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,637.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B937M] (1).
|
|
|
98.
|
SALES FORECASTING MANAGEMENT
by Mentzer,John T | Moon,Mark A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,347.Publisher: Response Books, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.818 M529S2] (1).
|
|
|
99.
|
SEARCH MARKETING STRATEGIES
by Colborn,James. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 227.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 C671S] (1).
|
|
|
100.
|
THE HANDBOOK OF MARKETING RESEARCH
by Grover,Rajiv | Vriens,Marco. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,705.Publisher: Sage Publications, Thousand Oaks 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H192G] (1).
|
