PKK Library catalog › Results of search for 'su:{Marketing}'

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	761.	Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / : [electronic resource] : by Feldmann, Valerie [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XII, 270 p. 17 illus. online resource.Publisher: Heidelberg : Physica-Verlag HD, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	762.	The Spread of Yield Management Practices : The Need for Systematic Approaches / : [electronic resource] : by Sfodera, Fabiola [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XVI, 154 p. 9 illus. online resource.Publisher: Heidelberg : Physica-Verlag HD, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	763.	International Advertising and Communication : Current Insights and Empirical Findings / : [electronic resource] : by Diehl, Sandra [editor.] \| Terlutter, Ralf [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: X, 513 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	764.	A Theory of Marketing : Outline of a Social Systems Perspective / : [electronic resource] : by L�dicke, Marius K [author.1] \| SpringerLink (Online service)0. Source: Springer eBooks08Material type: Book; Format: electronic available online ; Literary form: not fiction Description: XV, 191 p. online resource.Wiesbaden : DUV, 2006. Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	765.	Estimation of Willingness-to-Pay : Theory, Measurement, Application / : [electronic resource] : by Breidert, Christoph [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XX, 135 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	766.	Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation / : [electronic resource] : by Magin, Vera [author.] \| SpringerLink (Online service). Edition: 1.Auflage.Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XVII, 145 p. 30 illus. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	767.	Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value / : [electronic resource] : by Wengler, Stefan [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XVI, 294 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	768.	Customer Processes in Business-to-Business Service Transactions : [electronic resource] / by Frauendorf, Janine [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XV, 303 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	769.	Analysis and Algorithms for Service Parts Supply Chains : [electronic resource] / by Muckstadt, John A [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XVIII, 278 p. 57 illus. online resource.Publisher: New York, NY : Springer New York, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	770.	Modern Multidimensional Scaling : Theory and Applications / : [electronic resource] : by Borg, Ingwer [author.] \| Groenen, Patrick J. F [author.] \| SpringerLink (Online service). Edition: Second Edition.Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XXII, 614 p. online resource.Publisher: New York, NY : Springer New York, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	771.	Building Supply Chain Excellence in Emerging Economies : [electronic resource] / by Lee, Hau L [editor.] \| Lee, Chung-Yee [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XVIII, 468 p. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	772.	Data Envelopment Analysis : A Comprehensive Text with Models, Applications, References and DEA-Solver Software / : [electronic resource] : by Cooper, William W [author.] \| Seiford, Lawrence M [author.] \| Tone, Kaoru [author.] \| SpringerLink (Online service). Edition: Second Edition.Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XXXVIII, 492 p. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	773.	Dynamic Fleet Management : Concepts, Systems, Algorithms & Case Studies / : [electronic resource] : by Zeimpekis, Vasileios [editor.] \| Tarantilis, Christos D [editor.] \| Giaglis, George M [editor.] \| Minis, Ioannis [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XIV, 242 p. 78 illus. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	774.	Database Marketing : Analyzing and Managing Customers / : [electronic resource] : by Blattberg, Robert C [author.] \| Kim, Byung-Do [author.] \| Neslin, Scott A [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XXIV, 872 p. online resource.Publisher: New York, NY : Springer New York, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	775.	Supply Chain Games: Operations Management And Risk Valuation : [electronic resource] / by Kogan, Konstantin [author.] \| Tapiero, Charles S [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XII, 513 p. 54 illus. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	776.	Fleet Telematics : Real-time management and planning of commercial vehicle operations / : [electronic resource] : by Goel, Asvin [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: XV, 184 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	777.	Supply Chain Analysis : A Handbook on the Interaction of Information, System and Optimization / : [electronic resource] : by Tang, Christopher S [editor.] \| Teo, Chung-Piaw [editor.] \| Wei, Kwok-Kee [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: IX, 284 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	778.	The Vehicle Routing Problem: Latest Advances and New Challenges : [electronic resource] / by Golden, Bruce [editor.] \| Raghavan, S [editor.] \| Wasil, Edward [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: X, 591 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	779.	Handbook of Marketing Decision Models : [electronic resource] / by Wierenga, Berend [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: not fiction Description: X, 630 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1). Place hold Add to cart (remove)
	780.	Nurturing Science-based Ventures : An International Case Perspective / : [electronic resource] : by Seifert, Ralf W [author.] \| Leleux, Beno�t F [author.1 ] \| [author.2 ]. Material type: Book; Format: electronic available online ; Literary form: not fiction Description: XXXIX, 787 p. online resource.London : Springer London, 2008. Availability: Items available for loan: (1). Place hold Add to cart (remove)

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