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Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

By: Feldmann, Valerie [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Information Age Economy: Publisher: Heidelberg : Physica-Verlag HD, 2005.Description: XII, 270 p. 17 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783790816334.Subject(s): Business | Marketing | Industrial management | Computers | Economics | Management science | Economic policy | Social sciences | Business and Management | Marketing | Economics, general | Theory of Computation | Media Management | R & D/Technology Policy | Social Sciences, generalDDC classification: 658.8 Online resources: Click here to access online
Contents:
Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.
In: Springer eBooksSummary: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .
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Item type Current location Call number Status Date due Barcode Item holds
E books E books PK Kelkar Library, IIT Kanpur
Available EBK5751
Total holds: 0

Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .

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