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61.
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DATA, EXPERT KNOWLEDGE AND DECISIONS
by Gaul, Wolfgang | Schader, Martin. Material type:  Book Description: viii,380.Publisher: Berlin Springer-Verlag c1988Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 D262g] (1).
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62.
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CONTEMPORARY MARKETING RESEARCH
by Mcdaniel, Carl | Gates, Roger. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxix,761.Publisher: St. Paul West Pub. 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M141c] (1).
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63.
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MARKETING
by J. No Eliashberg,G. L. Lilien | Lilien,G. L. Material type: Book Description: xiv,895.Publisher: North-Holland, Amsterdam c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341E] (1).
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64.
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MARKETING RESEARCH
by Seymour,Daniel T. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,234.Publisher: S. Chand, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE95M] (1).
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65.
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AMA COMPLETE GUIDE TO MARKETING RESEARCH FOR SMALL BUSINESS
by Edmunds,Holly. Material type: Book Description: xii,176.Publisher: Ntc Business Books, New York c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 ED59A] (1).
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66.
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HANDBOOK OF MARKETING SCALES
by Berden,William O., Netemeyer,Richard G. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,537.Publisher: Sage Publications,Thousand Oaks 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B38H2] (1).
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67.
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EMERGING CONSUMER
by Chadha,Rajni. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,234.Publisher: Wiley Eastern, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C345E] (1).
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68.
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MARKETING RESEARCH
by Beri,G C. Edition: 3rdMaterial type: Book Description: xv,474.Publisher: Tata Mcgraw-Hill,New Delhi c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B454M] (1).
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69.
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HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT
by Hill,Nigel | Alexander,Jim. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,290.Publisher: Gower, Aldershot 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 H554H2] (1).
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70.
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QUALITATIVE MARKET RESEARCH
by Mariampolski,Hy. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,312.Publisher: Sage Publications, Thousand Oaks 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M338Q] (1).
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71.
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MARKETING RESEARCH
by Aaker,David A.,Kumar,V | Day,George S. Edition: 7thMaterial type: Book Description: xvi,751.Publisher: John Wiley, New York c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 AA41M7] (1).
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72.
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ABC CORPORATION
by Bhandari,Labdhi. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 15.Publisher: Indian Institute Of Management, Ahmedabad 1978Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B469A] (1).
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73.
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QUALITATIVE MARKETING RESEARCH
by Moisander,Johanna | Valtonen,Anu. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,227.Publisher: Sage Publications, London 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M728Q] (1).
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74.
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NOTE ON SCALING IN MARKETING RESEARCH
by Jain,Abhinandan,Dholakia,Ruby Roy. Material type: Book Description: 16.Publisher: Indian Institute Of Management,Ahmedabad c1981Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 J199NO] (1).
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75.
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RESEARCH TRADITIONS IN MARKETING
by Gilles Laurent,Bernard Pras | Pras,Bernard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii,442.Publisher: Kluwer Academic / Plenum Publishers, New York 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 R311] (1).
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76.
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INDIAN PRODUCTS LIMITED (C)
by Jain,Abhinandan K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 14.Publisher: Indian Institute Of Management, Ahmedabad 1994Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.830954 J199IP] (1).
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77.
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SHORT CASES ON RESEARCH DESIGN
by Vora,M. N. Material type: Book Description: 8.Publisher: Indian Institute Of Management, Ahmedabad c1975Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 V91SH] (1).
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78.
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INDIAN PRODUCTS LIMITED (A)
by Jain,Abhinandan K. Material type: Book Description: 10.Publisher: Indian Institute Of Management,Ahmedabad c1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.830954 J199I] (1).
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79.
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INDIAN PRODUCTS LIMITED (B)
by Jain,Abhinandan K. Material type: Book Description: 11.Publisher: Indian Institute Of Management,Ahmedabad c1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.830954 J199IN] (1).
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80.
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INSURANCE BUYING
by Mahta,Subhash C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 5.Publisher: Indian Institute Of Management, Ahmedabad 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 M279I] (1).
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