HANDBOOK OF MARKETING SCALES
By: Berden,William O., Netemeyer,Richard G.
Material type:
BookPublisher: Sage Publications,Thousand Oaks 1999Edition: 2nd.Description: xiv,537.ISBN: 076191000X.Subject(s): Marketing Research | Consumer Behavior--ResearchDDC classification: 658.83 | B38H2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 B38H2 (Browse shelf) | Available | A128347 |
Total holds: 0
Includes Index
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