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61.
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CASES IN MARKETING MANAGEMENT
by Bhasin,M L. Material type:  Book Description: xiv,311.Publisher: Anmol Publications, New Delhi c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B469C] (1).
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62.
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INTERNATIONAL MARKETING CASES
by Jain,Subhash C. Edition: 6thMaterial type: Book Description: vii.Publisher: South-Western Pub., Cincinnati, Oh. c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J199I6] (1).
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63.
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KEY CUSTOMERS
by Mcdonald,Malcolm,Rogers,Beth | Woodburn,Diana. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii,320.Publisher: Butterworth-Heinemann, Oxford 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M145K] (1).
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64.
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PRINCIPLES OF SERVICES MARKETING
by Palmer,Adrian. Edition: 3rdMaterial type: Book Description: xvi,516.Publisher: Mcgraw-Hill, London c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P182P3] (1).
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65.
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PRINCIPLES OF DIRECT AND DATABASE MARKETING
by Tapp,Alan. Edition: 2ndMaterial type: Book Description: xv,435.Publisher: Pearson Education, London c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 T164P2] (1).
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66.
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MARKET DRIVEN ORGANIZATION
by Day,George S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,285.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D33M] (1).
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67.
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MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
by Linneman,Robert | Stanton,John L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,464.Publisher: Jaico Publishing House, Bombay 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 L649M] (1).
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68.
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UNDERSTANDING CONSUMER DECISION MAKING
by Thomas J. Reynolds,Jerry C. Olson | Olson,Jerry C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,447.Publisher: Lawrence Erlbaum Associates Publishres, Hillsdale 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 UN2] (1).
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69.
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GLOBAL MARKETING MANAGEMENT
by Keegan,Warren J. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,639.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 K243G] (1).
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70.
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EXPORT MANAGEMENT
by Kapoor,D C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,528.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 K142E] (1).
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71.
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ABC CORPORATION
by Bhandari,Labdhi. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 15.Publisher: Indian Institute Of Management, Ahmedabad 1978Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B469A] (1).
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72.
|
FRESH FRUITS PROCESSING PRIVATE LIMITED (FFPL)
by Bhattacharjee,Sourindra | Desai,Bhupat M. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 10.Publisher: Indian Institute Of Management, Ahmedabad 1997Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B469F] (1).
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73.
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MARKETING STRATEGY
by Fifield,Paul. Edition: 2ndMaterial type: Book Description: xxxvii,308.Publisher: Butterworth-Heinemann, Oxford c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F466M2] (1).
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74.
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DEMAND FOR SCOOTERS IN INDIA
by Mehta,Subhash C | Anand,R K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 21.Publisher: Indian Institute Of Management, Ahmedabad 1972Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M474D] (1).
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75.
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KOTLER ON MARKETING
by Kotler,Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,257.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K847K] (1).
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76.
|
ADVERTISING AND SALES PROMOTION STRATEGY
by Tellis,Gerard J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,483.Publisher: Addison-Wesley, Reading,Mass. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T239A] (1).
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77.
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MARUTI UDYOG LIMITED
by Satia,J. K.,Tomas,P. S. Material type: Book Description: 21.Publisher: Indian Institute Of Management,Ahmedabad c1997Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.848 SA83M] (1).
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78.
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MARKETING PLANNING AND STRATEGY
by Jain,S C. Edition: 6thMaterial type: Book Description: 363.Publisher: South-Western/Thomson Learning, Australia c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4012 J199M6] (1).
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79.
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INTERNATIONAL MARKETING STRATEGY
by Bradley,Frank. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxv,417.Publisher: Prentice Hall Europe, London 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 B728I4] (1).
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80.
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MODERN BAKERIES (INDIA) LIMITED, AHMEDABAD (B)
by Vora,M. N | Mehta,S. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 14.Publisher: Indian Institute Of Management, Ahmedabad 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 V91M] (1).
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