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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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61.
CONSUMER BEHAVIOR

by Solomon,Michael R.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvii,549.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SO47C5] (1).

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62.
THEORY OF CONSUMER BEHAVIOUR AND THE DEMAND FUNCTION

by Gupta,G S.

Material type: book Book; Format: print ; Literary form: not fiction Description: 14.Publisher: Indian Institute Of Management, Ahmedabad 1993Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 G959T] (1).

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63.
SERVICESCAPES

by John F. Sherry,No | Sherry,John F.

Material type: book Book; Format: print ; Literary form: not fiction Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).

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64.
CONSUMER BEHAVIOR

by Hoyer,Wayne D | Maclnnis,Deborah J.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi,697.Publisher: Houghton Mifflin Co., Boston 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H852C3] (1).

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65.
THE CONSUMER SOCIETY READER

by Schor,Juliet B | Holt,Douglas B.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiii,502.Publisher: The New Press, New Yark 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C765S] (1).

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66.
CONSUMER BEHAVIOR

by Raju,M S,Xardel,Dominique.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,351.Publisher: Vikas Publishing House Pvt. Ltd.,New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 R137C] (1).

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67.
THE UNMANAGEABLE CONSUMER

by Gabriel,Yiannis | Lang,Tim.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: viii,220.Publisher: Sage Publications, New Delhi 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.3 G114U2] (1).

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68.
SHOPPER, BUYER, AND CONSUMER BEHAVIOR

by Lindquist,Jay D | Sirgy,M. Joseph.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi,598.Publisher: Biztantra, New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 L645S2] (1).

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69.
SHOPPER, BUYER, AND CONSUMER BEHAVIOR

by Lascu,Dana-Nicoleta,Lindquist,Jay D | Sirgy,M. Joseph.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: vii,67.Publisher: Biztantra, New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 L333S2] (1).

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70.
BUILDING BRANDS AND BELIEVERS

by Wertime,Kent.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,267.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 W499B] (1).

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71.
EMOTION MARKETING

by Robinette,Scott | Brand,Claire.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,247.Publisher: Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R552E] (1).

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72.
CUSTOMER SATISFACTION MEASUREMENT SIMPLIFIED

by Vavra,Terry G.

Material type: book Book Description: xx,307.Publisher: Asqc Quality Press, Milwankee c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.562 V47C] (1).

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73.
MANAGING AND MEASURING CONSUMER'S SATISFACTION

by Vyas,Parimal H.

Material type: book Book; Format: print ; Literary form: not fiction Description: 251.Publisher: Book Enclave, Jaipur 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 V99M] (1).

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74.
UNDERSTANDING THE CONSUMER

by Szmigin,Isabelle.

Material type: book Book; Format: print ; Literary form: not fiction Description: 202.Publisher: Response Books, New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SZ47U] (1).

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75.
CASES IN CONSUMER BEHAVIOUR

by Antonides,Gerrit | Raaij,W Fred Van.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,170.Publisher: John Wiley, Chichester 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C268] (1).

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76.
MARKETING RESEARCH AND CONSUMER BEHAVIOUR

by Sumathi,S | Saravanavel,P.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,761.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SU61M] (1).

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77.
Principles of micro economics

by Fuller, Neil.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Description: iv, 204p.Publisher: New Delhi Oversear Press 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 F958p] (1).

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78.
Consumer behavior

by Hoyer, Wayne D | Macinnis, Deborah J.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 493p.Publisher: Australia Cengage Learning 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H852c5] (1).

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79.
The right sensory mix : targeting consumer product develpment scientifically

by Derval, Diana.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 146p.Publisher: Berlin Springer-Verlag 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5752015 D449r] (1).

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80.
Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke De.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xv, 400p.Publisher: Los Angeles Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 M777c2] (1).

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