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541.
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Sustainable marketing
by Martin, Diane | Schouten, John. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xvi, 247p.Publisher: Boston Prentice Hall 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 M363s] (1).
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542.
|
Social marketing to protect the environment
: what works
by | Mckenzie-Mohr, Doug. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 237p.Publisher: Los Angeles Sage 2012Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.802 So13] (1).
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543.
|
The market research toolbox
: a concise guide for beginners
by Mcquarrie, Edward F. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 253p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M242m3] (1).
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544.
|
Relationship marketing
: a consumer experience approach
by Baron, Steve | Conway, Tony. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 202p.Publisher: Los Angeles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 B268r] (1).
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545.
|
Marketing
: an introduction
by Masterson, Rosalind | Pickton, David. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 508p.Publisher: London Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M393m2] (1).
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546.
|
Leading edge marketing research
: 21st - century tools and practices
by | Kaden, Robert J., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 483p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L469] (1).
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547.
|
Marketing theory
: a student text
by | Baker, Michael J., Ed. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvii, 428p.Publisher: London Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 M341t2] (1).
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548.
|
Marketing
: a critical textbook
by | Ellis, Nick. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 245p.Publisher: Los Angeles Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341] (1).
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549.
|
SAGE brief guide to marketing ethics
: edited by Lisa Shaw
by | Shaw, Lisa, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 174.4 Sa18] (1).
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550.
|
Consumer behavior and culture
: consequences for global marketing and advertising
by Mooij, Marieke De. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 400p.Publisher: Los Angeles Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 M777c2] (1).
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551.
|
The theory and practice of revenue management
by Talluri, Kalyan T | Ryzin,Garrett J. Van. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxix, 715p.Publisher: New York Springer 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.1554 T147t] (1). Checked out (1).
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552.
|
Software product management and pricing
: key success factors for software organizations
by Kittlaus, Hans-Bernd | Clough, Peter N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix, 231p.Publisher: Berlin Springer 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 005.3068 K654s] (1).
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553.
|
Using qualitative research in advertising
: strategies, techniques and applications
by | Morrison, Margaret A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1072 Us4q2] (1).
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554.
|
Management of new product launches and other marketing projects
by Lodato, Michael W. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 135p.Publisher: New Delhi Authorhouse 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 L82m] (1).
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555.
|
Statistical and machine-learning data mining
: techniques for better predictive modeling and analysis of big data
by Ratner, Bruce. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxv, 516p.Publisher: Boca Raton Crc Press 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 R189s2] (1).
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556.
|
Luxury marketing
: a challenge for theory and practice
by | Wiedmann, Klaus-Peter, Ed | Hennigs, Nadine, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 416p.Publisher: Wiesbaden Springer 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 L979] (1).
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557.
|
Professional services marketing
: how the best firms build premier brands, thriving lead generation engines, cultures of business development success
by Schultz, Mike | Doerr, John E. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 352p.Publisher: Singapore John Wiley & Sons 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch82p2] (1).
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558.
|
Marketing strategy
: the thinking involved
by Hill, Mark E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv, 335p.Publisher: Los Angles Sage 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 H554m] (1).
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559.
|
The Routledge companion to arts marketing
by | O'Reilly, Daragh, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Routledge 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 700.688 R765] (1).
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560.
|
Strategies in e-business
: positioning and social networking in online markets
by | Gil-Pechuan, Ignacio, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vi, 165p.Publisher: New York Springer 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.144 St82] (1).
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