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481.
|
Motivation research
by Assumptha. Material type:  Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 As79m] (1).
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482.
|
Notes on the case method of teaching in marketing
by M N Vora. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.80072 V91n] (1).
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483.
|
Richardson Hindustan Limited (R)
by Manendra Mohan. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8201734 M277r] (1).
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484.
|
Ahmedabad Super market
by M N Vora | S C Mehta. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.878095475 V91a] (1).
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485.
|
Jhalawar fruit growers marketing cooperative society ltd.
by Ramesh Gupta. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 334.680634092 G959j] (1).
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486.
|
Ascending the value spiral
by S. Ramachander. Material type: Book; Literary form: Publisher: Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 R14a] (1).
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487.
|
Market for textiles and clothing
by | India. Textiles Committee. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 232p.Publisher: Mumbai Textiles Committee, Ministry Of Textiles, Govt. Of India 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 677.00688 In2m] (1).
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488.
|
Market for textiles and clothing
by | India. Textiles Committee. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x, 213p.Publisher: Mumbai Textiles Committee, Ministry Of Textiles, Govt. Of India 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 677.00688 In2m] (1).
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489.
|
Inside out marketing
: how to create an internal marketing strategy
by Dunmore, Michael. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 264p.Publisher: London Kogan Page 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D921i] (1).
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490.
|
Branding a store
: how to build successful retail brands in a changing marketplace
by Floor, Ko. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 360p.Publisher: London Kogan Page 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 F659b] (1).
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491.
|
Marketing your service business
by Ruskin-Brown, Ian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 260p.Publisher: New Delhi Viva Books 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.40688 R897m] (1).
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492.
|
Key marketing skills
by Cheverton, Peter | Peter Cheverton. Edition: 2nd.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 383p.Publisher: London Kogan Page 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C428k2] (1).
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493.
|
Strategic integrated marketing communication
: theory and practice
by Percy, Larry. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 308p.Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 P412s] (1).
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494.
|
Marketing research
by | Zikmund, William G.,Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxv, 570p.Publisher: Australia Thomson 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341] (1).
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495.
|
Making marketing happen
: how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald
by Smith, Brian D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi, 377p.Publisher: Amsterdam Elsevier 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 Sm52m] (1).
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496.
|
Strategic marketing decisions in global markets
by Doole, Isobel | Lowe, Robin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv,343p.Publisher: Australia Thomson 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 D72s] (1).
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497.
|
Problems in marketing
: applying key concepts and techniques
by Moutinho, Luiz | Chien , Charles. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,322p.Publisher: Los Angeles Sage 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M867p2] (1).
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498.
|
Social marketing
: influencing behaviors for good
by Kotler, Philip. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii, 444p.Publisher: Los Angeles Sage Publications 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 K848s3] (1).
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499.
|
Advanced marketing and sales
: Business essentials
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,668p.Publisher: New Delhi Viva Books 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ad95] (1).
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500.
|
International marketing management
: text and cases
by Mathur, U.C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 583p.Publisher: Los Angeles Sage 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 M426i] (1).
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