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41.
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INDUSTRIAL MARKETING MANAGEMENT
by Hutt, Michael D | Speh, Thomas W. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 463.Publisher: Chicago Dryden 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H976i] (1).
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42.
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STRATEGIC MARKETING MANAGEMENT
by Foxall, Gordon R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 273.Publisher: London Croom Helm 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F835s] (1).
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43.
|
MARKETING MANAGEMENT INFORMATION SYSTEMS
by King, William R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 213.Publisher: New York Petrocelli 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K58m] (1).
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44.
|
MARKETING MANAGEMENT
by Latif, T. A. A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,340.Publisher: New Delhi Deep & Deep Pub. 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341] (1).
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45.
|
MARKETING COMMUNICATIONS AND PROMOTION
by Nickels, William G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 502.Publisher: Columbus, Ohio Crid 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 N533m] (1).
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46.
|
HANDBOOK OF EXPORT MANAGEMENT
by Gujral, J. S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 456.Publisher: New Delhi Varma Brothers 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.913826 G949h] (1).
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47.
|
MARKETING
by J. No Eliashberg,G. L. Lilien | Lilien,G. L. Material type: Book Description: xiv,895.Publisher: North-Holland, Amsterdam c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341E] (1).
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48.
|
STRATECGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 7thMaterial type: Book Description: xii,738.Publisher: Prentice Hall, Englewood Cliffs c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S7] (1).
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49.
|
MARKETING STRATEGY
by Walker,Orville C.,Boyd,Harper W | Larreche,Jean-Claude. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,393.Publisher: Irwin/Mcgraw-Hill, Boston 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.803 W153M3] (1).
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51.
|
STRATEGIC MARKETING PROBLEMS
by Kerin, Roger A | Peterson, Robert A. Edition: 6thMaterial type: Book Description: xii,720.Publisher: Boston Allyn And Bacon c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455s6] (1).
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52.
|
CASES IN STRATEGIC MARKETING
by Swayne, Linda E | Ginter, Peter M. Edition: 2ndMaterial type: Book Description: xxvii,819.Publisher: Englewood Cliffs Prentice-Hall c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C268s2] (1).
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53.
|
NEW PUBLIC SECTOR MARKETING
by Chapman,David, Cowdell,Theo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,390.Publisher: Financial Times Pitman,New Delhi 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C366N] (1).
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54.
|
BUSINESS MARKETING MANAGEMENT
by Bingham,Frank G. Material type: Book Description: xxiii,632.Publisher: Ntc Business Books,New York c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B513B] (1).
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55.
|
MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS
by De Bonis,J. Nicholas, Peterson,Roger S. Material type: Book Description: xxiii,372.Publisher: Ntc Business Books,New York c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D352M] (1).
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56.
|
MMTC LIMITED
: 1992 (B)
by Chhokar,Jagdeep S,Jain,Abhinandan K | Vyas,Preeta. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 6.Publisher: Indian Institute Of Management,Ahmedabad 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.848 C429M] (1).
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57.
|
THE BUSINESS MARKETING COURSE
by Ford,David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,238.Publisher: John Wiley, Chichester 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B964F] (1).
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58.
|
GLOBAL MARKETING MANAGEMENT
by Keegan,Warren J. Edition: 7thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxv,617.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 K243G7] (1).
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59.
|
MARKETING MANAGEMENT
by Kotler,Philip | Keller,Kevin Lane. Edition: 12thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxxix,672.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2006Availability: No items available Checked out (1).
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60.
|
CASES IN MARKETING MANAGEMENT
by Khawaja Amjad Saeed | Saeed,Khawaja Ahmad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,203.Publisher: Excel Books, New Delhi 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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